Targeted advertising for dynamic groups
AssigneeVerizon Patent and Licensing Inc.
InventorsDonald H. RELYEA, JR., Brian F. ROBERTS, Alex ZAVATONE
Life of this patent
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Abstract
A method performed by one or more devices within a subscription television network includes defining a micro-group, where the micro-group includes one or more user accounts associated with the subscription television network. The method further includes obtaining a profile for the micro-group and obtaining advertising corresponding to the profile of the micro-group. The method also includes sending the advertising to a device associated with one of the one or more user accounts.
Claims20
A method performed by one or more devices within a subscription television network, comprising:
- defining a micro-group, where the micro-group includes one or more user accounts associated with the subscription television network;
- retrieving, from a memory, a profile for the micro-group;
- matching the profile for the micro-group with an advertising classification;
- retrieving, from a memory, advertising content corresponding to the advertising classification;
- and
- sending the advertising content to a device associated with one of the one or more user accounts.
One or more devices, comprising:
- a memory to store instructions;
- and
- a processor to execute the instructions to:
- identify a micro-group based on activity of a group of users actively using a subscription television network, where the micro-group includes one or more user accounts,
- determine a profile for the micro-group, where the profile is based on user account data,
- obtain advertising corresponding to the profile of the micro-group,
- send the advertising to a device associated with one of the one or more user accounts, and
- recalculate the profile for the micro-group based on a change in the number of active users in the micro-group.
A method, comprising:
- defining a micro-group of user accounts based on current participation in a chat group, where the user accounts are associated with a subscription television service;
- defining a profile for the micro-group based on individual user account profiles, the profile for the micro-group including common traits among the individual user accounts;
- obtaining advertising corresponding to one of the common traits;
- and
- sending the advertising to computing devices associated with each of the user accounts within the micro-group.
A system, comprising:
- one or more devices comprising:
- means for defining a micro-group, where the micro-group includes one or more user accounts associated with a subscription television network;
- means for identifying a common trait among the user accounts of the micro-group;
- means for obtaining advertising corresponding to the common trait;
- and
- means for sending the advertising to a device associated with one of the one or more user accounts.
Dependencies are inferred from the claim text.