System and Method for Management and Delivery of Content and Rules

A computer-implemented method for management and delivery of content and rules, the method comprising:

• managing, for an organization, a plurality of data and a plurality of content in separate database entities, the managing accomplished using a computer processor, wherein the plurality of content is associated with the plurality of data based on a plurality of rules, the plurality of rules controlling a logical combination and physical layout of the plurality of data and plurality of content;
• packaging, using the computer processor, the plurality of rules with the plurality of content in a carrier, the content stored on the carrier in a media-independent format, wherein at least part of the plurality of content is integrated with at least part of the plurality of data;
• and
• delivering the plurality of data and the carrier to the multiple presentation channels, the delivered carrier enabling logical integration of the plurality of data with the plurality of content based on the plurality of rules in order control a physical layout of the integrated data and content.

A system for management and delivery of content and rules, the system comprising:

• at least one first database entity that manages a plurality of data;
• at least one second database entity that manages a plurality of content, wherein the plurality of content is associated with the plurality of data based on a plurality of rules, the plurality of rules controlling a logical combination and physical layout of the plurality of data and plurality of content;
• a processor module;
• and
• a delivery module;
• where
• the processor module packages the plurality of rules with the plurality of content in a media independent format in a carrier, wherein at least part of the plurality of content is integrated with at least part of the plurality of data, and
• the delivery module delivers the plurality of data and the carrier to multiple presentation channels enabling integration at the multiple presentation channels of the plurality of data with the plurality of content based on the plurality of rules in order to logically integrate the data and content and control the physical layout of the integrated data and content, and distribute the integrated data and content.

A computer readable medium having code for causing at least one processor to manage and deliver content and rules, the computer readable medium executed by a computer processor for performing steps comprising:

• managing, for an organization, a plurality of data and a plurality of content in separate database entities, the managing accomplished using a computer processor, wherein the plurality of content is associated with the plurality of data based on a plurality of rules, the plurality of rules controlling a logical combination and physical layout of the plurality of data and plurality of content;
• packaging, using the computer processor, the plurality of rules with the plurality of content in a carrier, the content stored on the carrier in a media-independent format, wherein at least part of the plurality of content is integrated with at least part of the plurality of data;
• and
• delivering the plurality of data and the carrier to the multiple presentation channels, the delivered carrier enabling logical integration of the plurality of data with the plurality of content based on the plurality of rules in order control a physical layout of the integrated data and content.

A method for management and delivery of content and rules, the method comprising:

• managing, for an organization, a plurality of data and a plurality of content in separate database entities, the managing accomplished using a computer processor, wherein the plurality of data are associated with a plurality of products and a plurality of clients, the plurality of content is stored in at least one media-independent format and comprises at least one of a discrete text element, a compiled text element and a graphic element, and the plurality of content is associated with the plurality of data based on a plurality of rules;
• packaging, using the computer processor, the plurality of rules with the plurality of content in a carrier that is independent from multiple presentation channels, wherein at least part of the plurality of content is integrated with at least part of the plurality of data, the plurality of content is packaged based on an extensible markup language (XML), and the plurality of rules are packaged based on an XSL transformations (XSLT) language;
• and
• delivering the plurality of data and the carrier to the multiple presentation channels, wherein the multiple presentation channels comprise at least one of an Internet website, a printed communication, an electronic communication, a printed advertisement, a broadcast advertisement, a telemarketing script, an interactive voice response unit message, an automatic teller machine (ATM) message, and a display-board message wherein the delivery enables integration, at the multiple presentation channels, of the plurality of data with the plurality of content based on the plurality of rules and specific needs of the multiple presentation channels.