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US 2010/0249636 A1Published application
Personalized stimulus placement in video games
AssigneeNeuroFocus, Inc.
InventorsAnantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
Life of this patent
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Abstract
A system analyzes neuro-response measurements from subjects exposed to video games to identify neurologically salient locations for inclusion of stimulus material and personalized stimulus material such as video streams, advertisements, messages, product offers, purchase offers, etc. Examples of neuro-response measurements include Electroencephalography (EEG), optical imaging, and functional Magnetic Resonance Imaging (fMRI), eye tracking, and facial emotion encoding measurements.
Claims20
A method, comprising:
- receiving personalized stimulus material;
- identifying a plurality of candidate locations in a video game for insertion of the personalized stimulus material, wherein the plurality of candidate locations are evaluated using neuro-response data;
- selecting a location in the video game for insertion of the personalized stimulus material based on characteristics associated with the location;
- transmitting video game scenes to the user, the video game scenes including personalized stimulus material.
1 more element
A system, comprising:
- an interface operable to receive personalized stimulus material;
- a processor operable to identify a plurality of candidate locations in a video game for insertion of the personalized stimulus material, the plurality of candidate locations evaluated using neuro-response data, wherein the processor is further operable to select a location in the video game for insertion of the personalized stimulus material based on characteristics associated with the location;
- an output interface operable to transmit video game scenes to the user, the video game scenes including personalized stimulus material.
An apparatus, comprising:
- means for receiving personalized stimulus material;
- means for identifying a plurality of candidate locations in a video game for insertion of the personalized stimulus material, wherein the plurality of candidate locations are evaluated using neuro-response data;
- means for selecting a location in the video game for insertion of the personalized stimulus material based on characteristics associated with the location;
- means for transmitting video game scenes to the user, the video game scenes including personalized stimulus material.
1 more element
Dependencies are inferred from the claim text.