Presentation measure using neurographics
AssigneeNeuroFocus, Inc.
InventorsAnantha Pradeep, Robert T. Knight, Ramachandran Gurumoorthy
Life of this patent
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Abstract
Presentation of materials such as advertising and marketing materials is evaluated and/or dynamically modified using neurographical data. User images, video, and audio, etc. are analyzed when a user is presented with stimulus materials. User data such as a user image is matched with a neurographical aggregate to identify user information and emotional state. The neurographical aggregate identifies actions and/or additional stimulus material for presentation to the user. User information and emotional state also allow evaluation of the presented materials.
Claims21
A method, comprising:
- receiving user neurographical data;
- analyzing user neurographical data using neurographical aggregates, the neurographical aggregates identifying a plurality of characteristics including an emotional expression;
- identifying stimulus materials particularly effective using the user neurographical data and the neurographical aggregates;
- transmitting the stimulus material for presentation to the user.
An apparatus, comprising:
- an interface configured to receive user neurographical data;
- a neurographical aggregate analyzer configured to analyzing user neurographical data using neurographical aggregates, the neurographical aggregates identifying a plurality of characteristics including an emotional expression, wherein particularly effective stimulus materials are identified using the user neurographical data and the neurographical aggregates;
- a stimulus presentation device configured to present stimulus material to the user.
A system, comprising:
- means for receiving user neurographical data;
- means for analyzing user neurographical data using neurographical aggregates, the neurographical aggregates identifying a plurality of characteristics including an emotional expression;
- means for identifying stimulus materials particularly effective using the user neurographical data and the neurographical aggregates;
- means for transmitting the stimulus material for presentation to the user.
Dependencies are inferred from the claim text.