System and method for zone-based personalized information providing

A method for of providing a specified zone-based personalized information, the method comprising:

• installing a plurality of zone management systems each in one of a plurality of zones within a cell serviced by a base station of a cellular network;
• acquiring MIN information of a mobile communication terminal entering a specific zone among said zones, said acquiring being performed by the in a zone management system installed in said specific zone;
• requesting location registration of the terminal to a home location register (HLR) by use of the MIN information and a zone identification information of the specific zone received from the zone management system, said requesting being performed by in a zone information management server;
• retrieving, by the zone information management server, transmission information to be transferred to the terminal according to the zone identification information and the MIN information, in the zone information management server;
• transferring the transmission information and the MIN information to a SMC via an SMS (Short Message Services) server to a SMC (SMS Message Center);
• generating, by the SMC, an SMS message by use of the transmission information in the SMC and getting, also by the SMC, location information of the mobile terminal corresponding to the MIN information from the HLR, in the SMC;
• transferring the SMS message and the MIN information to base station of the cell where the terminal is located according to the location information;
• and
• transmitting, by the base station, transforming the SMS message and the MIN information in into the data burst message format, and transmitting them to the terminal, in the base station.