A broadcasting method of recognizing an electronic tag that comprises a recognition number, previously stores information on an object neighboring the electronic tag, and, when sensing a signal having a predetermined frequency band, transmitting the electronic tag's recognition number and the information on the object neighboring the electronic tag, the method comprising:
- (a) outputting the signal having the predetermined frequency band so as to read information stored in the electronic tag corresponding to an object included in a screen obtained by photographing the object neighboring the electronic tag;
- (b) receiving electronic tag related data from the electronic tag in response to the signal having the predetermined frequency band;
- (c) combining the photographed image and an audio signal with the electronic tag's own recognition number and the electronic tag related data received in operation (b), multiplexing the combined information, and generating a broadcasting signal;
- (d) transmitting the generated broadcasting signal via a communication network including a satellite, a ground wave, a CCTV, DMB, a mobile communication network, and an Internet network;
- (e) receiving the transmitted broadcasting signal and demultiplexing the received signal into an image, an audio signal, and electronic tag-related data;
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- (f) reproducing the demultiplexed image and audio signal and simultaneously displaying information on the photographed object on a reproduction screen according to the electronic tag's own recognition number.