US 2010/0237602 A1Published application

Advertising/promotional display system

OwnerRod Castelloinventor

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Abstract

By providing a housing and a cooperating slider mounted in the housing, with the slider being movable between two alternate positions which cause graphic elements displayed in one position to be completely changed in the second position, a unique, visually exciting and interest generating advertising/promotional product is attained. In the preferred invention, the slider incorporates pre-printed graphic elements formed thereon which are movable between two alternate positions. In the preferred construction, in a first position, two separate and distinct graphic elements are prominently displayed in association with the front and the rear of the housing. In addition, in a second position, the original two graphic elements disappear from view, and are replaced by six new separate and distinct graphic elements, with three of said graphic elements appearing in association with the front of the housing and the remaining three graphic elements appearing in association with the rear of the housing.

An advertising/promotional display system comprising:

A) a housing comprising a front panel and a rear panel, with each of said panels having an exposed surface on which indicia may be displayed;
B) said panels being positioned in overlying relationship with each other and affixed to each other along cooperating side edges thereof, defining therebetween an elongated, longitudinally extending central cavity having a first and a second entry/exit portal formed on the opposed ends of said housing;
C) a first cut out zone formed in the front panel and a second cut out zone formed in the rear panel, said first and second cut out zones being positioned in cooperating alignment with each other;
and
D) an elongated, longitudinally extending sliding plate
a) mounted between the front panel and the rear panel,
b) positioned in the elongated, longitudinally extending central cavity formed between said front panel and rear panel with a portion of said sliding plate being visible through the first cut out zone and the second cut out zone,
c) constructed for being longitudinally movable in said housing from a first compact position to a second, extended, fully displayed position, and
d) comprising a first portion with indicia formed thereon, said first portion and said indicia being visible through the first cut out zone when said sliding plate is in its first compact position, and a second portion with indicia formed thereon, said second portion and indicia being visible through the second cut out zone when said sliding plate is in its first compact position;
and
e) comprising a third portion with indicia formed thereon, said third portion and said indicia being visible through the first cut out zone when said sliding plate is in its second, fully extended position, and a fourth portion with indicia formed thereon, said fourth portion and said indicia being visible through the second cut out zone when the sliding plate is in its second, fully extended position;
whereby movement of the slider plate relative to the housing causes the indicia formed on the sliding plate to be automatically changed.

9 more elements

Abstract

Claims11