Hidden Image Game Piece

A method for increasing web site traffic using a computer comprising:

• (a) providing a web site at which a game is played or at which a sweepstakes is entered or at which a product promotion is being conducted in which said game or sweepstakes or product promotion involves exposing a hidden image;
• and
• (b) providing a game piece to at least one individual, wherein said individual interacts with said web site with said game piece,
• wherein said game piece includes a selectively camouflaged image covered by a dull coating that reduces at least one of the reflectivity of a substrate of the game piece and the contrast between the substrate and the camouflaged image, and wherein said individual places said game piece in proximity to a light source of said computer to reveal said selectively camouflaged image to determine a winning status of said game piece.

A method for providing an incentive to a participant to decode a game piece with a computer monitor comprising:

• (a) providing a web site at which a game is played or at which a sweepstakes is entered or at which a product promotion is being conducted in which said game or sweepstakes or product promotion involves exposing a hidden image;
• and
• (b) providing a game piece to at least one participant wherein said game piece includes a selectively camouflaged image covered by a dull coating that reduces at least one of the reflectivity of a substrate of the game piece and the contrast between the substrate and the camouflaged image,
• wherein said participant interacts with said web site with said game piece by placing said game piece in proximity to a light source of said computer monitor to reveal said selectively camouflaged image to determine a winning status of said game piece.

A method for increasing web site traffic using a computer, comprising:

• providing a game piece to at least one individual;
• and
• providing a web site, wherein the individual interacts with the web site with the game piece;
• wherein the game piece includes a selectively camouflaged image;
• and
• wherein the individual places the game piece in proximity to a light source of said computer to reveal the selectively camouflaged image to determine a winning status of the game piece.