# US 2010/0169153 A1 · User-Adaptive Recommended Mobile Content > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2010/0169153 A1 - Document ID: US20100169153A1 - Status: Published application - Kind: A1 - Application number: 12/344,329 - Filed: 2008-12-26 - Published: 2010-07-01 - Earliest claimed: 2008-12-26 - Assignees: Microsoft Corporation - Inventors: Jaime Hwacinski; Alexandra K. Heron - Web page: https://patentgrep.com/patent/US20100169153A1 ## CPC - G06Q 30/02: Marketing; Price estimation or determination; Fundraising - G06Q 30/0202: Market predictions or forecasting for commercial activities - G06Q 30/0261: {based on user location} - G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR ## Abstract Techniques are described to provide user-adaptive recommended mobile content. In an example implementation, one or more user-specific parameters are detected on a mobile device. Examples of user-specific parameters may include user behavior on the mobile device, the location of the user and/or mobile device, the behavior of a user's associate as part of a social network, and so on. The user-specific parameters are used to identify recommended content that is relevant to the user-specific parameters, and the user is notified of the recommended content. The recommended content may be accessed via the mobile device. ## Claims ### Claim 1 A method comprising: receiving user behavior data associated with a user's behavior on a mobile device, the user behavior data being automatically detected on the mobile device; identifying recommended content that correlates to the user behavior data; and transmitting a notification for receipt by the mobile device, the notification configured to be displayed in a user's homepage on the mobile device and enable the user to access the recommended content using one or more features of the notification. ### Claim 2 (depends on 1) A method as described in claim 1, wherein the user behavior data comprises one or more of: one or more websites to which the user has navigated; the content of one or more messages sent by the user; or search terms provided by the user for conducting a search. ### Claim 3 (depends on 1) A method as recited in claim 1, wherein the notification comprises one or more hyperlinks that are selectable to access one or more instances of the recommended content. ### Claim 4 (depends on 1) A method as recited in claim 1, wherein the notification comprises one or more instances of the recommended content. ### Claim 5 (depends on 1) A method as recited in claim 1, wherein the recommended content comprises an advertisement. ### Claim 6 (depends on 1) A method as recited in claim 1, wherein the recommended content correlates to a particular time-of-day. ### Claim 7 (depends on 1) A method as recited in claim 1, wherein identifying the recommended content comprises identifying recommended content that correlates to a geographic location of the user. ### Claim 8 A method comprising: determining a location of a mobile device; identifying location-relevant recommended content that correlates to both the location of the mobile device and user behavior data associated with a user of the mobile device, the user behavior data describing user interaction with the mobile device; and transmitting a notification to be received by the mobile device, the notification being configured to enable the user to access the location-relevant recommended content using one or more features of the notification. ### Claim 9 (depends on 8) A method as recited in claim 8, wherein the notification is configured to populate at least part of a homepage on the mobile device. ### Claim 10 (depends on 8) A method as recited in claim 8, wherein the location comprises a geographic location of the mobile device. ### Claim 11 (depends on 8) A method as recited in claim 8, wherein the location-relevant recommended content correlates to a particular time-of-day. ### Claim 12 (depends on 8) A method as described in claim 8, wherein the user behavior data comprises one or more of: one or more websites that the user navigates to; the content of one or more emails sent by the user; or one or more search terms provided by the user for conducting a search. ### Claim 13 (depends on 8) A method as recited in claim 8, wherein the notification comprises a selectable feature that is selectable to access one or more instances of the location-relevant recommended content. ### Claim 14 (depends on 8) A method as recited in claim 8, wherein the notification comprises one or more instances of the location-relevant recommended content. ### Claim 15 One or more computer-readable media comprising instructions that are executable to: gather social network data associated with a user of a mobile device, the social network data being based at least in part on the behavior of one or more user associates that communicate with the user via a social network; identify recommended content that correlates to the social network data; and transmit a notification for receipt by the mobile device, the notification including one or more aspects that are selectable to access at least some of the recommended content. ### Claim 16 (depends on 15) One or more computer-readable media as recited in claim 15, wherein the notification is configured to be automatically displayed in a homepage on the mobile device. ### Claim 17 (depends on 15) One or more computer-readable media as recited in claim 15, wherein the social network data comprises one or more of: one or more websites that a user associate navigates to; the content of one or more emails sent by the user associate to the user of the mobile device; or one or more search terms provided by the user associate for conducting a search. ### Claim 18 (depends on 15) One or more computer-readable media as recited in claim 15, wherein the recommended content is relevant to a particular time-of-day and includes an activity in which the user may participate with one or more of the user associates that communicate with the user via the social network. ### Claim 19 (depends on 15) One or more computer-readable media as recited in claim 15, wherein the recommended content correlates to a location of the user of the mobile device. ### Claim 20 (depends on 15) One or more computer-readable media as recited in claim 15, wherein the notification comprises one or more instances of the recommended content.