# US 2010/0169152 A1 · Streaming advertisements to a computer platform in a secure and targeted manner

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- Number: US 2010/0169152 A1
- Document ID: US20100169152A1
- Status: Published application
- Kind: A1
- Application number: 12/319,098
- Filed: 2008-12-30
- Published: 2010-07-01
- Earliest claimed: 2008-12-30
- Inventors: Moshe Maor; Gidi Etzion; Christopher E. Cukor
- Web page: https://patentgrep.com/patent/US20100169152A1

## CPC

- G06Q 30/00: Commerce
- G06Q 30/0254: {based on statistics}
- G06Q 30/0261: {based on user location}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR

## Abstract

In some embodiments targeted messaging and ads are delivered to a target customer in response to end user demographic information and end user computing platform behavior. The delivering is prevented from being overridden by a user or by any software running on the computing platform. Other embodiments are described and claimed.

## Claims

### Claim 1

A method comprising:
delivering targeted messaging and ads to a target customer in response to end user demographic information and end user computing platform behavior; and
preventing the delivering from being overridden by a user or by any software running on the computing platform.

### Claim 2 (depends on 1)

The method of claim 1, further comprising providing a secure communication path with an update server, a certificate authority server, and an advertising server.

### Claim 3 (depends on 1)

The method of claim 1, further comprising securely storing ad information and user click information without software intervention.

### Claim 4 (depends on 1)

The method of claim 1, further comprising allowing interaction only with specific advertisement servers.

### Claim 5 (depends on 1)

The method of claim 1, further comprising upgrading the delivering and/or preventing using signed updates.

### Claim 6 (depends on 1)

The method of claim 1, further comprising securely providing the end user computing platform behavior to an advertising server.

### Claim 7 (depends on 1)

The method of claim 1, further comprising preserving the accuracy of the end user computing platform behavior.

### Claim 8

A method comprising:
receiving targeted messaging and ads at a computing platform of a target customer that is targeted in response to end user demographic information and end user computing platform behavior; and
preventing the targeted messaging and ads from being overridden by a user or by any software running on the computing platform.

### Claim 9 (depends on 8)

The method of claim 8, further comprising providing a secure communication path with an update server, a certificate authority server, and an advertising server.

### Claim 10 (depends on 8)

The method of claim 8, further comprising securely storing ad information and user click information without software intervention.

### Claim 11 (depends on 8)

The method of claim 8, further comprising allowing interaction only with specific advertisement servers.

### Claim 12 (depends on 8)

The method of claim 8, further comprising upgrading the delivering and/or preventing using signed updates.

### Claim 13 (depends on 8)

The method of claim 8, further comprising securely providing the end user computing platform behavior to an advertising server.

### Claim 14 (depends on 8)

The method of claim 8, further comprising preserving the accuracy of the end user computing platform behavior.

### Claim 15

An apparatus comprising:
a controller to receive targeted messaging and ads at a computing platform of a target customer that is targeted in response to end user demographic information and end user computing platform behavior, and to prevent the received targeted messaging and ads from being overridden by a user or by any software running on the computing platform.

### Claim 16 (depends on 15)

The apparatus of claim 15, the controller further to provide a secure communication path with an update server, a certificate authority server, and an advertising server.

### Claim 17 (depends on 15)

The apparatus of claim 15, further comprising a secure storage to securely storing ad information and user click information without software intervention.

### Claim 18 (depends on 15)

The apparatus of claim 15, the controller further to allow interaction only with specific advertisement servers.

### Claim 19 (depends on 15)

The apparatus of claim 15, the controller further to upgrade the targeted messaging and ads using signed updates.

### Claim 20 (depends on 15)

The apparatus of claim 15, the controller further to securely provide the end user computing platform behavior to an advertising server.

### Claim 21 (depends on 15)

The apparatus of claim 15, the controller further to preserve the accuracy of the end user computing platform behavior.