# US 2010/0163501 A1 · Convertible Card Row > Agents: this data is available as JSON from the patentgrep API and MCP server — see https://patentgrep.com/llms.txt - Number: US 2010/0163501 A1 - Document ID: US20100163501A1 - Status: Published application - Kind: A1 - Application number: 12/347,111 - Filed: 2008-12-31 - Published: 2010-07-01 - Earliest claimed: 2008-12-31 - Assignees: Hallmark Cards, Incorporated - Inventors: Todd E. Berry; Shaun P. Arness - Web page: https://patentgrep.com/patent/US20100163501A1 ## CPC - A47F 7/0014: {for a horizontal stack of flat articles in an almost vertical position; Stabilising means therefor} - A47F 5/0087: {movable around an axis} - A47F 7/145: {Terraced shelves} - Y10T 29/49959: Nonresilient fastener - A47F: SPECIAL FURNITURE, FITTINGS, OR ACCESSORIES FOR SHOPS, STOREHOUSES, BARS, RESTAURANTS OR THE LIKE; PAYING COUNTERS - Y10T: TECHNICAL SUBJECTS COVERED BY FORMER US CLASSIFICATION ## Abstract When displayed, greeting cards are typically organized on a display fixture having multiple rows or levels upon which to sit the cards. Each row then has a front wall to hold in the card, yet is short enough to still view a portion of the greeting card above the wall. Because display fixtures are manufactured to have a specified amount of rows or levels at a specified depth, in order to adjust the specifications of a display fixture, other pieces may be used, for example, by attaching to the display fixture a convertible row to add another level or tier between set rows of the display fixture. By providing another row using a convertible row, another set of greeting cards may be displayed between cards displayed on other rows of the original display fixture, increasing the density of the overall display. Further, when an extra row is not desired, such a convertible row may be pushed flush against the back of the display fixture, while still attached, allowing the full depth of the row of the display fixture to be used. ## Claims ### Claim 1 A card assembly apparatus for displaying multiple rows of greeting cards, the apparatus comprising: a display section with a back piece, one or more rows, and one or more front walls, wherein a greeting card may be placed on a row and a portion thereof can be viewed over the front wall; a convertible row comprising a front divider and bottom divider attached at a joint, the joint allowing the convertible row to be moved between a display position, where the front divider is pulled out away from the display section such that the bottom divider is generally perpendicular to the back piece to allow for a greeting card to be displayed thereon, and a storage position, where the front divider can be pushed toward the back piece such that the bottom divider is setting against the back piece; and a divider clip that clips on the front wall of the display fixture. ### Claim 2 (depends on 1) The apparatus of claim 1, wherein the back piece includes an attaching channel. ### Claim 3 (depends on 2) The apparatus of claim 2, wherein the bottom divider piece attaches to the display section at the attaching channel. ### Claim 4 (depends on 1) The apparatus of claim 1, wherein the divider clip includes an adjustable portion. ### Claim 5 (depends on 4) The apparatus of claim 4, wherein the adjustable portion of the divider clip supports the front divider when the convertible row is in its display position. ### Claim 6 (depends on 5) The apparatus of claim 5, wherein the adjustable portion of the divider clip is movable to abut the front divider when the convertible row is in the storage position. ### Claim 7 (depends on 6) The apparatus of claim 6, wherein the divider clip further comprises a tab that secures the adjustable portion of the divider clip in a desired orientation. ### Claim 8 A convertible row for use with a display section for displaying greeting cards, the convertible row comprising: a front divider; a bottom divider; and a joint connecting the front divider and the bottom divider, wherein the joint allows the convertible row to be moved between a display position, where the front divider is spaced apart from the display section such that the bottom divider is generally perpendicular to the front divider to allow for a greeting card to be displayed thereon, and a storage position, where the front divider and the bottom divider collapsed to a generally parallel orientation. ### Claim 9 (depends on 8) The convertible row of claim 8, wherein the bottom divider is coupleable to a back of the display section. ### Claim 10 (depends on 9) The convertible row of claim 9, wherein the bottom divider attaches to an attaching channel in the back of the display section. ### Claim 11 (depends on 8) The convertible row of claim 8, wherein the convertible row is supported by a divider clip attached to the display fixture. ### Claim 12 (depends on 11) The convertible row of claim 11, wherein the divider clip includes an adjustable portion. ### Claim 13 (depends on 12) The convertible row of claim 12, wherein the adjustable portion of the divider clip is movable to support the convertible row when it is in the display position. ### Claim 14 (depends on 12) The convertible row of claim 12, wherein the adjustable portion of the divider clip is movable to abut the convertible row when it is in the storage position. ### Claim 15 A divider clip for separating greeting cards within a row of a display section and supporting a convertible row, the divider clip comprising: a clipping mechanism to attach the divider clip to the display section; and an adjustable portion configured to support a convertible row used in the display section. ### Claim 16 (depends on 15) The divider clip of claim 15, further comprising a tab operable to secure the adjustable portion in a desired orientation when used to abut the convertible row in its storage position. ### Claim 17 (depends on 16) The divider clip of claim 16, wherein the tab includes an aperture therein operable to secure the adjustable portion. ### Claim 18 (depends on 15) The divider clip of claim 15, further comprising a ledge that is used to support the convertible row. ### Claim 19 (depends on 15) The divider clip of claim 15, further comprising a fixed portion separate from the adjustable portion, wherein the adjustable portion includes one or more sets of openings to secure it to the fixed portion. ### Claim 20 (depends on 19) The divider clip of claim 19, wherein the adjustable portion includes a ledge to support the convertible row.