Targeted advertising management
AssigneeEchoStar Technologies L.L.C.
InventorDan Minnick
Life of this patent
Estimating the term…
Abstract
The present invention is directed to a system and method for managing the display of a targeted advertisement. In one embodiment an advancing functionality is inhibited or modified in connection with the display of a stored video or other stored content. In inhibiting or modifying an advancing function a user is forced or otherwise encouraged to watch a directed advertisement. The present invention may include status or indicator information which enables the particular functionality in connection with the targeted advertisement.
Claims25
A method managing content in a receiver, comprising:
- displaying video content, wherein the video content is stored locally at a user device;
- receiving an indication that a targeted advertisement associated with the video content is showing;
- and
- in response to receiving the indication of a targeted advertisement is showing, taking at least one predetermined action;
- wherein the predetermined action includes disabling an advancing function during at least a portion of a display of the targeted advertisement.
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The method of claim 35, wherein the feature includes an extension of time in which the video content is permitted to remain stored on the user device.
A method of managing content in a broadcast service, comprising:
- associating an indicator with a targeted advertisement;
- and
- transmitting the targeted advertisement and the indicator;
- wherein the indicator specifies at least one predetermined action to be taken by a receiver when the receiver displays stored content associated with the targeted advertisement, the predetermined action including disabling an advancing function during a display of the targeted advertisement.
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A receiver, comprising:
- a tuner operable to receive a signal;
- a decoder connected to the tuner and configured to decode the signal into a decoded signal, the decoded signal including video content associated with at least one targeted advertisement;
- a storage device connected to the decoder and configured to store the video content as stored content;
- and
- a processor connected to the storage device and configured to take at least one predetermined action in connection with the targeted advertisement;
- wherein the predetermined action includes disabling an advancing function during at least a portion of a display of the targeted advertisement.
The method of claim 22, wherein the tag is inserted by the receiver when the video content is stored at the receiver.
Dependencies are inferred from the claim text.