Method and apparatus for providing subscriber incentives to view advertising that accompanies programming content delivered over a content delivery system

Abstract

A method is provided for incentivizing a viewer to view advertisements presented during programming delivered over a content delivery system. The method includes receiving over a content delivery system a program and one or more advertisements associated therewith. At least a portion of the program and at least one of the advertisements associated therewith is rendered. A first video segment is received over the content delivery system. The first video segment prompts the viewer to provide user input indicating that the viewer has viewed at least one of the advertisements. The prompt is presented to the viewer. The user input is received in response to presentation of the prompt. The viewer is rewarded after at least one predetermined criterion is met. The predetermined criterion includes a determination that the user input is a proper response to the prompt.

Dependencies are inferred from the claim text.