System, method and computer program product for verifying triggers in a video data stream

A method for logging triggers in a video data stream the method comprising:

• monitoring a video data stream at a server in a data distribution system;
• detecting a trigger in the video data stream at a trigger detection device at the server;
• logging in a Trigger Log at the server a time for the trigger detected in the video data stream;
• and
• sending the Trigger Log including information to an advertising verification system so that the advertising verification system can correlate the time the trigger occurred with an Advertising Schedule.

A computer readable medium, containing a computer program embedded in the computer readable medium, the computer program comprising instructions to monitor a video data stream at an multimedia processor end user device;

• instructions to receive from a data distribution server, the video data stream at the multimedia processor end user device;
• instructions to detect a trigger in the video data stream at the multimedia processor end user device;
• instructions to read at the multimedia processor end user device, an advertising identifier in the video data stream associated with the trigger detected from the video data stream, the advertising identifier indicating particular advertising data inserted into the video data stream by an advertising insertion device in the data distribution system;
• instructions to log the advertising identifier with the trigger detected and time of day for the trigger detected in an As Run Log at the end user device;
• and instructions to send the As Run Log to the data distribution system server.

A computer readable medium containing a computer program comprising instructions embedded therein for logging triggers in a video data stream the computer program comprising instructions to monitoring a video data stream at a server in a data distribution system;

• instructions to detect a trigger in the video data stream at a trigger detection device at the server;
• instructions to log in a trigger log at the server a time for the trigger detected in the video data stream;
• instructions to send the trigger log including information to an advertising verification system so that the advertising verification system can correlate the time the trigger occurred with an Advertising Schedule data, instructions to receive at the server, a trigger log from a multimedia processor end user device, wherein the correlating further comprises comparing an Advertising Schedule to an As Run log created by network advertising insertion device in the data distribution system, wherein the As Run Log contains data indicating particular advertising data inserted by the advertising insertion device in the data distribution system, to the trigger log at the server, to the trigger log received from the multimedia processor end user device and to an advertising schedule to verify that a trigger was received at the advertising insertion device at the server and at the trigger detection device in the data distribution system and at the trigger detection device at the multimedia end user device for advertising in the Advertising Schedule;
• instructions to receive an As Run Log at the server from the multimedia processor end user device, wherein the As Run Log contains data indicating particular advertising data received at the multimedia processor end user device and instructions to compare the As Run log received from the multimedia processor end user device and an Advertising Schedule to verify that a particular advertisement was received at the advertising detection device in the multimedia processor end user device and the trigger detection device in the multimedia processor end user device for a particular advertisement in the Advertising Schedule.

A system for verifying triggers in a video data stream the system comprising:

• a processor in data communication with a computer readable medium in a multimedia processor end user device;
• a trigger log detector for scanning video data for a trigger in the video data stream at the multimedia processor end user device,
• a trigger log for containing a time for the trigger detected in the video data stream in a trigger log data base at the multimedia processor end user device;
• and
• a first processor interface for sending the trigger log to an advertising verification system in the data distribution system for correlating the time the trigger occurred with an advertising schedule.

A system for verifying triggers in a video data stream the system comprising:

• a server processor in data communication with a computer readable medium;
• a trigger log detector configured to scan video data in the video data stream for and detect a trigger in the video data stream at the server;
• a trigger log to store data in a data base at the server, the data indicating a time for the trigger detected in the video data stream;
• and
• an advertising verification system configured to receive the trigger log so that the advertising verification system can correlate the time that the trigger occurred with as advertising schedule data.