Measuring audience rating of online live broadcast
AssigneeCdnetworks Co., Ltd.
InventorWoo-Jin JEONG
Life of this patent
Estimating the term…
Abstract
Method and apparatus for measuring a rating of an online live broadcast are provided. Code information included in live broadcast data is received from the encoding server or the media server, transmission information of the live broadcast data to the client is received from the media server, the transmission information is compensated using the code information, and a rating of the online live broadcast is computed using the compensated transmission information. It is possible to obtain the accurate rating of an online live broadcast and to obtain the accurate rating of the online live broadcast even when users erroneously access a web page or intentionally access the web page to increase the number of page views.
Claims16
A method of measuring a rating of an online live broadcast program in a rating server of an online live broadcast rating measuring system, the online live broadcast rating measuring including a client, an encoding server, a media server, and the rating server, comprising:
- (a) receiving code information included in live broadcast data from the encoding server or the media server;
- (b) receiving transmission information of the live broadcast data to the client from the media server;
- (c) compensating the transmission information using the code information;
- and
- (d) calculating a rating of the online live broadcast program using the compensated transmission information.
An apparatus for measuring a rating of an online live broadcast program in an online live broadcast rating measuring system, the online live broadcast rating measuring system including a client, an encoding server, and a media server, the apparatus comprising:
- a code information receiver configured to receive code information included in live broadcast data from the encoding server or the media server;
- a transmission information receiver configured to receive transmission information of the live broadcast data to the client from the media server;
- a time information compensator configured to compensate the transmission information using the code information;
- and
- a rating calculator configured to compute the rating of the online live broadcast program using the compensated transmission information.
A computer-readable storage medium having stored thereon instructions, when executed by a processor in a rating server of an online live broadcast rating measuring system including a client, an encoding server, a media server, and the rating server, causes the processor to:
- (a) receive code information included in live broadcast data from the encoding server or the media server;
- (b) receive transmission information of the live broadcast data to the client from the media server;
- (c) compensate the transmission information using the code information;
- and
- (d) compute a rating of the online live broadcast using the compensated transmission information.
Dependencies are inferred from the claim text.