Monitoring user demographics within a virtual universe

A computer system for tracking avatar demographics within a Virtual Universe (VU) system, comprising:

• at least one processing unit;
• memory operably associated with the at least one processing unit;
• and
• a utility stored in the memory and executable by the at least one processing unit, the utility comprising:
• a module for overlaying a multidimensional grid on a region of the VU,
• a module for tracking usage of an avatar within the region using the multidimensional grid,
• a module for monitoring and deriving avatar usage information based on the tracked usage, and
• a module for displaying the avatar usage information.

A computer-readable medium storing computer instructions, which when executed, enables a computer system for a Virtual Universe (VU), comprising:

• a module for overlaying a multidimensional grid on a region of the VU;
• a module for tracking usage of an avatar within the region using the multidimensional grid;
• a module for monitoring and deriving avatar usage information based on the tracked usage;
• and
• a module for displaying the avatar usage information.

A method for deploying a Virtual Universe (VU), comprising:

• providing a computer infrastructure operable to:
• overlay a multidimensional grid on a region of the VU;
• track usage of an avatar within the region using the multidimensional grid;
• monitor and derive avatar usage information based on the tracked usage;
• and
• display the avatar usage information.