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US 2010/0161590 A1Published application
Query processing in a dynamic cache
AssigneeYahoo! Inc.
InventorsHao Zheng, George Mavromatis, Dongni Chen, Vanja Josifovski
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Abstract
The subject matter disclosed herein relates to dynamically update an ad cache.
Claims20
A method, comprising:
- returning a first ad result to a user based at least in part on a first ad query via a computing platform;
- dynamically updating an ad cache based at least in part on said first ad query and/or said first ad result;
- and
- returning a second ad result to a user based at least in part on a comparison of a second ad query to said ad cache.
1 more element
An article comprising:
- a storage medium comprising machine-readable instructions stored thereon, which, if executed by one or more processing units, operatively enable a computing platform to:
- return a first ad result to a user based at least in part on a first ad query;
- dynamically update an ad cache based at least in part on said first ad query and/or said first ad result;
- and
- return a second ad result to a user based at least in part on a comparison of a second ad query to said ad cache.
2 more elements
An apparatus comprising:
- a computing platform, said computing platform being operatively enabled to:
- return a first ad result to a user based at least in part on a first ad query;
- dynamically update an ad cache based at least in part on said first ad query and/or said first ad result;
- and
- return a second ad result to a user based at least in part on a comparison of a second ad query to said ad cache.
2 more elements
Dependencies are inferred from the claim text.