System and method for live-interaction content
AssigneeNexplore Technologies, Inc.
InventorEdward W. Mandel
Life of this patent
Estimating the term…
Abstract
A system and method provides live-interaction between a user and an advertiser or the advertiser's representative. An advertisement and a corresponding live interaction icon is displayed before a user. The user may select the icon to indicate a desire for additional information concerning the advertisement. Upon selection, the system initiates a video-conference session between the user and advertiser for the live exchange of information. During the session the advertiser may provide supplementary content, such as a video or electronic document, for display in the user's browser. The system consists of three dedicated modules that perform the aforementioned method steps.
Claims16
A method for providing, in a networked environment, live interaction between a user and an advertiser or the advertiser's designated representative through the user's HTML browser, wherein the user's browser displays at least one advertisement, the method steps comprising:
- providing a live interaction icon for at least one advertisement, wherein the icon is located proximate the advertisement, and wherein the icon is capable of providing an indication of the user's desire to obtain information regarding the advertisement;
- accepting a request from the user via the live interaction icon;
- initiating a video-conference session between the user and the advertiser or the advertiser's designated representative, wherein the session allows live interaction between the user and the representative;
- and
- providing additional content for display in the user's browser, wherein the additional content provides the user with supplementary information regarding the advertisement.
A computer software program tangibly embodied in a computer readable medium, the program including machine-readable instructions executable by a computer processor to perform a method for providing, in a networked environment, live interaction between a user and an advertiser or the advertiser's designated representative through the user's HTML browser, wherein the user's browser displays at least one advertisement, the program steps comprising:
- providing a live interaction icon for at least one advertisement, wherein the icon is located proximate the advertisement, and wherein the icon is capable of providing an indication of the user's desire to obtain information regarding the advertisement;
- accepting a request from the user via the live interaction icon;
- initiating a video-conference session between the user and the advertiser or the advertiser's designated representative, wherein the session allows live interaction between the user and the representative;
- and
- providing additional content for display in the user's browser, wherein the additional content provides the user with supplementary information regarding the advertisement.
A system for providing, in a networked environment, live interaction between a user and an advertiser or the advertiser's designated representative through the user's HTML browser, wherein the user's browser displays at least one advertisement, the system comprising:
- an advertisement contact module, wherein the advertisement contact module parses received advertisement data to obtain contact information for the advertiser or the advertiser's designated representative;
- a video-conferencing module, wherein the video-conferencing module establishes a communication session between the user and the advertiser or the advertiser's designated representative;
- and
- a content-rendering module, wherein the content rendering module prepares additional content for display in the user's browser, wherein the additional content is based upon the advertisement.
Dependencies are inferred from the claim text.