Targeted advertising system and method

Abstract

As an advertisement is presented to the user via a user terminal, the user terminal may generate voting information in response to a specific user input that bears on the user's interest in the advertisement or based on actions or behaviors of the user in association with the advertisement being presented. When specific user input is provided, the user is essentially providing direct feedback as to whether the advertisement is of interest. The voting information is provided to the targeted advertising system, which will update the preference information based on the voting information such that the user's interest in the various advertisements is reflected in the preference information. As new advertisements are selected for the user, the selection of the advertisements is based on the updated preference information, which is systematically updated as voting information is received from the one or more user terminals.

Dependencies are inferred from the claim text.