Precise measurement of point-of-sale promotion impact
AssigneeYCD Multimedia Ltd.
InventorsDani Zeevi, Amir Kaminsky, Maayan Hope
Life of this patent
Estimating the term…
Abstract
A method for distribution of information includes displaying a sequence of promotional images at known, respective display times on a display terminal facing customers at a point of sale. Sales of different products at respective sale times are recorded on a sales terminal at the point of sale. A relationship between the sales times of at least one of the products and the display times of at least one of the promotional images is measured. Responsively to the relationship, a change is made in the sequence of the promotional images that are displayed on the display terminal.
Claims23
A method for distribution of information, comprising:
- displaying a sequence of promotional images at known, respective display times on a display terminal facing customers at a point of sale;
- recording sales of different products at respective sale times on a sales terminal at the point of sale;
- measuring a relationship between the sales times of at least one of the products and the display times of at least one of the promotional images;
- and
- responsively to the relationship, making a change in the sequence of the promotional images that are displayed on the display terminal.
Apparatus for distribution of information, comprising:
- a display terminal for displaying a sequence of images to customers at a point of sale;
- a sales terminal, for recording sales of different products at respective sale times at the point of sale;
- and
- a processor, which is coupled to the display terminal and to the sales terminal and is configured to drive the display terminal to display a sequence of promotional images at known, respective display times, and to measure a relationship between the sales times of at least one of the products and the display times of at least one of the promotional images.
A computer software product, comprising a computer-readable medium in which program instructions are stored, which instructions, when read by a computer, cause the computer to display a sequence of promotional images at known, respective display times on a display terminal facing customers at a point of sale, to record sales of different products at respective sale times on a sales terminal at the point of sale, to measure a relationship between the sales times of at least one of the products and the display times of at least one of the promotional images, and responsively to the relationship, to make a change in the sequence of the promotional images that are displayed on the display terminal.
A method for distribution of information, comprising:
- displaying a sequence of promotional images on a display terminal facing customers at a point of sale;
- recording times of transactions made by the customers on a sales terminal at the point of sale;
- responsively to the recorded times, estimating a length of a waiting line of the customers at the point of sale;
- and
- responsively to the estimated length, making a change in the sequence of the promotional images that are displayed on the display terminal.
Dependencies are inferred from the claim text.