System and Method for Dynamically Changing Advertisements

A system for providing, in a networked environment, dynamically changing advertisements in response to a user's instant messaging (IM) exchange, the system comprising:

• an IM interaction module that is operably coupled with an advertisement publishing service and an IM service;
• a message polling module that is operably coupled with the IM interaction module;
• and
• an advertisement display module that is operably coupled with the message polling module and with an IM client interface,
• wherein the IM client interface includes at least one area for user IM session message text and at least one area for display of one or more advertisements that are provided by the advertisement publishing service based upon the IM session message text.

A computer software program tangibly embodied in a computer readable medium, the program including machine-readable instructions executable by a computer processor to perform a method for providing, in a networked environment, dynamically changing advertisements in response to a user's instant messaging (IM) exchange, the IM exchange occurring on the user's IM client interface, the program steps comprising:

• accepting an IM session request from a user, via the user's IM client interface;
• parsing the text of an IM message sent or received by the user;
• requesting one or more advertisements from an advertisement publishing service based upon the parsed message content;
• and
• providing the one or more advertisements to the user's IM client interface for display.