Method and apparatus for presenting credit card offers

An apparatus for evaluating and presenting credit card offers over the internet, comprising:

• a category weight assigning system for assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements;
• an element weight assigning system for assigning a weight to each offer element in each of the plurality of categories of offer elements;
• a system for providing a plurality of credit card offers;
• an evaluating system for evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements;
• a determining system for determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements;
• and
• based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.

A computer readable storage medium including computer executable code for presenting credit card offers over the internet, comprising:

• code for assigning a weight to each of a plurality of categories of offer elements, each of the plurality of categories of offer elements including a plurality of offer elements;
• code for assigning a weight to each offer element in each of the plurality of categories of offer elements;
• code for providing a plurality of credit card offers;
• code for evaluating each of the plurality of credit card offers to determine whether the credit card offer has at least one offer element corresponding to at least one of the plurality of offer elements;
• code for determining an overall weight based on the weights assigned to the offer elements corresponding to the at least one of the plurality of offer elements;
• and
• code for based on the overall weights of each of the credit card offers, determining where on a webpage to display each of the credit card offers.