Method and Apparatus for Managing Classes and Keywords and for Retrieving Advertisements

A mobile station in a network for managing classes and keywords and retrieving advertisements, the mobile station comprising:

• an application, coupled to a classifier, for registering user-consumed content with the classifier;
• the classifier for analyzing the user-consumed content, extracting at least a key-phrase from the user-consumed content, classifying the key-phrase with at least an available class:keyword from a provisioned database, checking if a match is found between the key-phrase and the available class:keyword from the provisioned database, and updating a learning database with the key-phrase if no match is found, wherein the learning database and the provisioned database are in the mobile station;
• an attribute unit, coupled to an association engine, for triggering the association engine;
• and
• the association engine, coupled to the learning database, for reading the learning database upon being triggered to extract the key-phrase from the learning database and for requesting the network for data based on the key-phrase, wherein the data includes at least a class, a keyword, or an advertisement.