Method and System for Content Based Demographics Prediction for Websites

A method of determining a combination of websites to obtain a target demographic mix, comprising:

• determining features of web-pages of target websites;
• applying prediction models to the determined features of the ad-carrying, target websites to predict values of demographic attributes of the target websites;
• receiving one or more inputs including a target demographic mix;
• receiving a number that indicates an amount of visitors of the target websites;
• and
• determining a combination of websites that provide target demographic mix based on the predicted values of the demographic attributes and number of visitors of the target websites.

A method of determining a set of keywords to buy to obtain a target demographic mix comprising:

• receiving one or more inputs including a target demographic mix;
• identifying one or more sets of website combinations to reach the target demographic mix, wherein the identifying identifies the one or more sets of website combinations using extracted features of web-pages to predict demographic attribute values;
• and
• analyzing a subset of web-pages of the one or more sets of website combinations to determine a set of terms that occur in the web-pages.

A method of selecting websites from market research, comprising:

• receiving one or more inputs including a target demographic mix;
• determining features of web-pages of target websites;
• applying prediction models to the determined features of the target websites to predict values of demographic attributes of the target websites;
• receiving a number that indicates an amount of visitors of the target websites;
• and
• determining a combination of websites that provide target demographic mix based on the predicted values of the demographic attributes and number of visitors of the target websites.