Virtual reality system including viewer responsiveness to smart objects
AssigneeRed Dot Square Solutions Limited
InventorMark Edwards
Life of this patent
Estimating the term…
Abstract
Embodiments of the invention include a virtual reality system that includes an instrumented device used to present a virtual shopping environment to a simulation participant. The participant's interactions with the virtual shopping environment may be used to conduct market research into the consumer decision making process. The virtual shopping environment may include one or more smart objects configured to be responsive to participant interaction. The virtual shopping environment may recreate a real-world shopping environment.
Claims21
A computer-implemented method of generating market research data, comprising:
- receiving a set of simulation data describing a shopping environment to represent in a virtual reality simulation;
- generating the virtual reality simulation, based on the received simulation data;
- training an eye-tracking system to monitor eye movements of a participant viewing simulation content on one or more display screens of a virtual reality display platform;
- presenting the virtual reality simulation to the simulation participant on the virtual reality display platform;
- monitoring the eye movements of the participant while the participant interacts with the virtual reality simulation;
- and
- storing information describing the monitored eye movements.
A computer-readable storage medium containing a program configured to create a virtual reality simulation used to conduct market research, the program including instructions for performing an operation, the operation comprising:
- receiving a set of simulation data describing a shopping environment to represent in a virtual reality simulation;
- generating the virtual reality simulation, based on the received simulation data;
- training an eye-tracking system to monitor eye movements of a participant viewing simulation content on one or more display screens of a virtual reality display platform;
- presenting the virtual reality simulation to the simulation participant on the virtual reality display platform;
- monitoring the eye movements of the participant while the participant interacts with the virtual reality simulation;
- and
- storing information describing the monitored eye movements.
A system, comprising:
- a computing device;
- a memory storing a virtual reality program, wherein the virtual reality program is configured to:
- receive a set of simulation data describing a shopping environment to represent in a virtual reality simulation,
- generate the virtual reality simulation, based on the received simulation data, and
- train an eye-tracking system to monitor eye movements of a participant viewing simulation content on one or more display screens of a virtual reality display platform;
- and
- the virtual reality display platform comprising:
- an instrumented navigation device,
- one or more display screens,
- the eye-tracking system,
- the computing device, and
- a virtual reality presentation program, wherein the virtual reality presentation program is configured to:
- present the virtual reality simulation to the simulation participant on the virtual reality display platform,
- monitor the eye movements of the participant while the participant interacts with the virtual reality simulation, and
- store information describing the monitored eye movements.
Dependencies are inferred from the claim text.