System of storing and dispensing ice cream including method of increased use of capacity of refrigerated retail display cases

An ice cream container system comprising:

• (a) a solid rectangular carton having a cap and an integral base, a ratio of a height of said carton, to a smaller edge of the bottom of said carton, defining a range of about 2.0:1 to 3.5:1, in which said bottom edge defines a dimension in a range of about 50 to about 100 millimeters (mm), said carton container defining a volume of at least one liter;
• and
• (b) within said carton, a volume of ice cream or related comestible product provided therein.

A sliceable ice cream container system, comprising:

• (a) a substantially cylindrical carton having a cap and a base, each of substantially like dimension, said carton defining a substantially heart-shaped transverse cross-section, a ratio of the greatest cross-section of said carton to a length of said carton, defining a range of about 0.3:1 to 0.6:1, in which said cap and base each define an area in a range of about 50 to about 90 square centimeters, said carton container defining a volume of at least 1400 milliliters (ml);
• and
• (b) within said carton, a volume of ice cream or related comestible product provided therein.