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AssigneeShozu Ltd.
InventorsLei Bramley, Russell Bulmer, Andrew Tiller, Neil Pepper
Estimating the term…
A mobile telephone obtains (or is supplied) advertising content from a remote server and locally stores that advertising content. The advertising content is then automatically shown in association with a running, in use (e.g. in foreground) application that generates a screen that an end-user interacts with (‘an end-user application’). The content is shown ‘automatically’ in the sense that the advertising content is displayed without the end-user explicitly requesting any specific item of content, (although he may opt-in to the general approach of having advertising content displayed on his mobile telephone). The telephone itself determines which adverts etc. it should display, depending on which application is currently being used (i.e. is currently displayed on screen).
A method of selecting which advertising content, obtained from a remote server and stored on a mobile telephone, should be automatically displayed on the mobile telephone;
18-21. (canceled)
A method of displaying advertising on a mobile telephone, in which:
(canceled)
An apparatus for transferring advertising content to a mobile telephone;
An end-user application running on a mobile telephone, the end-user application (i) interfacing with a client application resident on the telephone and (ii) automatically displaying advertising content retrieved by the client application from a local memory storing advertising content on the telephone, that content being appropriate to the application.
Dependencies are inferred from the claim text.