Cookie Derivatives
AssigneeTrueffect, Inc.
InventorsGlynne Casteel, Greg Neal, Ron Hill
Life of this patent
Estimating the term…
Abstract
Cookie derivatives and methods for generating cookie derivatives are provided. A cookie derivative comprises a transformation of at least one portion of data associated with a cookie (e.g., a name and/or data value). The cookie derivative may comprise a persistent or non-persistent cookie derivative that may be stored on a user's computing device (e.g., within a browser). The cookie derivative may alternatively comprise a virtual cookie derivative that is stored on a server (e.g., in a log file, a cache, or other data storage of the server).
Claims24
A method for providing a cookie derivative comprising:
- transforming cookie data associated with at least one cookie to generate a cookie derivative, the cookie derivative comprising targeting data derived from the data associated with the at least one cookie.
A computer readable medium storing instructions for execution on a processor to perform a method comprising:
- transforming cookie data associated with at least one cookie to generate a cookie derivative, the cookie derivative comprising targeting data derived from the data associated with the at least one cookie.
A method for providing a cookie derivative comprising:
- extracting at least one cookie from a content provider domain;
- and
- transforming data associated with the at least one cookie to generate a cookie derivative, the cookie derivative including targeting data derived from the data associated with the at least one cookie.
Dependencies are inferred from the claim text.