Evaluation and Selection Process for Consumer Products
AssigneeConopco, Inc., d/b/a UNILEVER
InventorsRobert Paul Velthuizen, Zhi-xing Jiang, Jean-Marc Dessirier, Edwin Ralph Covell
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Abstract
A product evaluation and selection process for consumer products is described. The process includes demonstrating the effectiveness of consumer product on consumer skin by comparing actual images of skin treated with product to images of skin that were artificially transformed. The process also includes the assignment of a symbol associated with a difference in product performance where the symbol may be used to aid consumers in selecting product.
Claims17
A method for evaluating at least one product comprising the steps of:
- (a) analyzing untreated skin of a consumer and artificially transforming the untreated skin to a desired result to produce artificially transformed skin;
- (b) treating the untreated skin with a product to produce treated skin;
- and
- (c) comparing the treated skin to the artificially transformed skin
- wherein the treated skin and artificially transformed skin are compared to yield a difference and the difference is associated with a symbol.
A method for marketing or selling a product comprising the steps of:
- (a) analyzing untreated skin of a consumer and artificially transforming the untreated skin to a desired result to produced artificially transformed skin;
- (b) treating the untreated skin with a product to produce treated skin;
- (c) comparing the treated skin and artificially transformed skin to yield a difference associated with a symbol;
- and
- (d) using the symbol on product, with an advertisement, or both to market and/or sell products.
A method for transforming a photograph of untreated skin for improved evenness of color, comprising the steps of:
- (a) identifying skin to be treated;
- and
- (b) subjecting the photograph of untreated skin to blue light transform by blending red light into a blue light channel.
A method for evaluating consumer products comprising the steps of:
- (a) analyzing untreated skin of a consumer;
- (b) treating the untreated skin with a product to produce treated skin;
- and
- (c) comparing the untreated skin to treated skin
- wherein the untreated skin and treated skin are compared to yield a difference associated with a symbol.
Dependencies are inferred from the claim text.