Applications for auction for each individual ad impression
AssigneeFox Audience Network, Inc.
InventorsJason J. A. Knapp, Fabrizio Blanco
Life of this patent
Estimating the term…
Abstract
A method and system provide the ability to select media content and an advertisement to be displayed by a user/user device. In response to a received request for media content (e.g., by a broadcast programming provider or content provider) from a particular user device (e.g., a subscriber receiver station or thin client device), a real-time auction is conducted to select a winning advertisement. The auction includes the dynamic request and receipt of a bid, a determination of the winning bid, and the providing of the winning advertisement to be displayed with the media content.
Claims16
A computer implemented method for selecting media content to be displayed by a user, comprising:
- (a) in response to a received request for media content from a particular user device, conducting a real-time auction for an advertisement to be displayed with the media content via the particular user device, comprising:
- (i) dynamically requesting a bid from one or more bidders for an advertisement to be presented via the particular user device;
- (ii) receiving, in real-time, a bid from the one or more bidders for the advertisement;
- (iii) determining which of the one or more bidders wins the auction based on the bids received;
- and
- (iv) providing a winning advertisement to be displayed with the media content.
A system for selecting media content to be displayed to a user comprising:
- (a) a broadcast program provider configured to conduct, in response to a received request for media content from a particular subscriber receiver station, a real-time auction for an advertisement to be displayed with the media content via the particular subscriber receiver station, comprising:
- (i) dynamically requesting a bid from one or more bidders for an advertisement to be presented via the particular subscriber receiver station;
- (ii) receiving, in real-time, a bid from the one or more bidders for the advertisement;
- (iii) determining which of the one or more bidders wins the auction based on the bids received;
- and
- (iv) providing a winning advertisement to be displayed with the media content.
A system for selecting media content to be displayed to a user comprising:
- (a) a particular subscriber receiver station configured to:
- (i) request media content from a broadcast programming provider;
- (ii) receive broadcast media content from the broadcast programming provider, wherein the broadcast media content comprises an advertising signal that identifies a dynamically replaceable segment of the media content;
- and
- (iii) conduct a real-time auction for an advertisement to be displayed in the dynamically replaceable segment of the media content via the particular subscriber receiver station, wherein the real-time auction comprises:
- (1) dynamically requesting a bid directly from one or more bidders for an advertisement to be presented via the particular subscriber receiver station;
- (2) receiving, in real-time, a bid from the one or more bidders for the advertisement;
- (3) determining which of the one or more bidders wins the auction based on the bids received;
- and
- (4) providing a winning advertisement to be displayed with the media content.
A system for selecting media content to be displayed to a user comprising:
- (a) a broadcast programming provider configured to:
- (i) in response to a request for media content received from a subscriber receiver station, conduct a real-time auction directly with the one or more bidders, wherein the real-time auction comprises:
- (1) dynamically requesting a bid directly from one or more bidders for an advertisement to be presented via the particular subscriber receiver station;
- (2) receiving, in real-time, a bid from the one or more bidders for the advertisement;
- (3) determining which of the one or more bidders wins the auction based on the bids received;
- and
- (ii) broadcast the media content and information identifying the winning advertisement to the subscriber receiver station to be displayed.
A system for selecting media content to be displayed to a user comprising:
- (a) a thin client device configured to:
- (i) request media content over a cellular network;
- and
- (ii) receive the requested media content over the cellular network, wherein the received requested media content includes instructions for conducting a real-time auction for inserting an advertisement into the requested media content that is displayed on the thin client device using a media content application executing on the thin client device, wherein the real-time auction comprises:
- (1) dynamically requesting a bid from one or more bidders for an advertisement to be presented on the thin client device;
- (2) receiving, in real-time, a bid from the one or more bidders for the advertisement;
- and
- (3) determining which of the one or more bidders wins the auction based on the bids received.
Dependencies are inferred from the claim text.