Document imaging with targeted advertising based on document content analysis

A method for delivering targeted advertisements to a multifunction device, the method comprising:

• obtaining a device history, the device history being a compilation of data determined from contents of documents processed by the multifunction device during a first period;
• targeting advertisements to the multifunction device responsive to the device history to obtain device targeted advertisement;
• and
• delivering the advertisement to the user at the multifunction device.

A method for delivering targeted advertisements to a user of a multifunction device, the method comprising:

• receiving a current document from a user;
• analyzing content of the current document to obtain document analysis results;
• retrieving a demographic mapping model;
• determining user demographics for the user from input of the document analysis results to the demographic mapping model;
• targeting advertisements to the user responsive to the user demographics to obtain user targeted advertisement;
• and
• delivering the user targeted advertisement to the user.

A multifunction device for providing targeted advertisements, the multifunction device comprising:

• an imaging screen for imaging documents received at the device;
• a communication module for receiving documents transmitted to the device from remote locations and for transmitting data to remote locations;
• a processor for receiving an image of the documents from the imaging screen and for analyzing the image to obtain document contents of the documents;
• a memory for storing the document contents;
• a display for displaying targeted advertisements to users of the device;
• and
• a printer for printing modified documents, the modified documents including the documents received at the device and the targeted advertisements provided at the device,
• wherein targeted advertisements include first targeted advertisements,
• wherein the first targeted advertisements are targeted to each of the users according to user history, and
• wherein the user history is compiled from contents of the documents processed responsive to requests from the user.