# US 2010/0145806 A1 · Apparatus and method for outdoor advertising

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- Number: US 2010/0145806 A1
- Document ID: US20100145806A1
- Status: Published application
- Kind: A1
- Application number: 12/488,664
- Filed: 2009-06-22
- Published: 2010-06-10
- Earliest claimed: 2008-12-08
- Inventors: Jae Hun CHOI; Soo Jun PARK; Seon Hee PARK
- Web page: https://patentgrep.com/patent/US20100145806A1

## CPC

- G06Q 30/02: Marketing; Price estimation or determination; Fundraising
- G06F 16/24575: {using context}
- G06Q 30/0251: Targeted advertisements
- G06Q 30/0267: {Wireless devices}
- G06Q: INFORMATION AND COMMUNICATION TECHNOLOGY [ICT] SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES; SYSTEMS OR METHODS SPECIALLY ADAPTED FOR ADMINISTRATIVE, COMMERCIAL, FINANCIAL, MANAGERIAL OR SUPERVISORY PURPOSES, NOT OTHERWISE PROVIDED FOR
- G06F: ELECTRIC DIGITAL DATA PROCESSING (computer systems based on specific computational models G06N)

## Abstract

An apparatus and method for outdoor advertising are disclosed. The apparatus for outdoor advertising includes an input unit receiving data related to desired advertising, a search unit searching for an advertisement, which is highly associated with the data, and a display unit displaying the searched advertisement. The method for outdoor advertising includes receiving data related to desired advertising, searching for an advertisement, which is highly associated with the data, and displaying the searched advertisement.

## Claims

### Claim 1

An apparatus for outdoor advertising, comprising:
an input unit receiving data related to desired advertising;
a search unit extracting characteristics from a plurality of advertisements to establish index information about each of the characteristics, and extracting characteristics from the data to search for an advertisement, which is highly associated with the characteristics extracted from the data, using the index information; and
a display unit displaying the advertisement searched by the search unit.

### Claim 2 (depends on 1)

The apparatus of claim 1, wherein the data input through the input unit is an image.

### Claim 3 (depends on 1)

The apparatus of claim 1, wherein the data input through the input unit is a moving picture.

### Claim 4 (depends on 1)

The apparatus of claim 1, wherein the data input through the input unit is a short message service (SMS) message.

### Claim 5 (depends on 1)

The apparatus of claim 1, wherein the search unit accesses an Internet portal site, and searches for an advertisement associated with the data.

### Claim 6

A method for outdoor advertising, the method comprising:
receiving data related to desired advertising;
extracting characteristics from a plurality of advertisements to establish index information about each of the characteristics, and extracting characteristics from the data to search for an advertisement, which is highly associated with the characteristics extracted from the data, using the index information; and
displaying the searched advertisement.

### Claim 7 (depends on 6)

The method of claim 6, wherein the data received in the receiving of the data is an image.

### Claim 8 (depends on 6)

The method of claim 6, wherein the data received in the receiving of the data is a moving picture.

### Claim 9 (depends on 6)

The method of claim 6, wherein the data received in the receiving of the data is a short message service (SMS) message.

### Claim 10 (depends on 6)

The method of claim 6, wherein the searching for an advertisement comprises accessing an Internet portal site and searching for an advertisement associated with the data.