Method for contextual based classified advertising
OwnerOfir Kobaniinventor
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Abstract
The present invention is designed to supply an automated solution for the publishing of one or more ads in multiple pages of websites. Embodiments of the present invention enable website owners to automatically present commercial advertisements on their websites while ensuring that the content of the automatically selected ads does not conflict with the content of the website. According to embodiments of the present invention the proposed system and method enables the classifying of one or more ads and website pages, according to predefined categories and key words. Thus, website owners and advertisers can optionally define their own categories as well as the categories to which they wish to be associated with.
Claims28
A method for automatically allocating advertisements to web pages, said method comprising the steps of:
- defining a plurality of categories;
- associating at least one web page to at least one category;
- associating at least one advertisement to at least one category;
- defining for said web page at least one desirable advertisement category;
- defining for said advertisement at least one desirable web page category;
- and
- automatically matching at least one advertisement to at least one web page in accordance with said categories.
A web-based system for automatically allocating advertisements to web pages, said system comprising:
- an interface for defining a plurality of categories;
- an interface for enabling the association of at least one web page to at least one category;
- an interface for enabling the association at least one advertisement to at least one category;
- an interface for defining for said web page at least one desirable advertisement category;
- an interface for defining for said advertisement at least one desirable web page category;
- and
- a module for automatically matching at least one advertisement to at least one web page in accordance with said categories.
Dependencies are inferred from the claim text.