Interactive messaging system

A system for interacting with a wireless device, comprising:

• a database adapted to store a profile
• a mobile access gateway for sending interactive messages to the wireless device;
• and
• a server coupled to the database and mobile access gateway, wherein the server is adapted to:
• send an initial interactive message to the wireless device, the initial interactive message including a first set of pre-assigned instant event keys defining a set of actions;
• receive a response to the initial interactive message, the response generated by selection of a first pre-assigned instant event key from the first set of pre-assigned instant event keys;
• generate an alert invitation in response to the selection of the first pre-assigned instant event key, the alert invitation used to provide notification of an opportunity;
• send a request for information to the mobile device in response to the selection of the first pre-assigned instant event key, the information used to generate a profile;
• identify at least one opportunity;
• and
• send the alert invitation to the mobile device identifying the at least one opportunity upon the occurrence of an action in the set of actions.

A system for interacting with a wireless device, comprising:

• means for sending an initial interactive message to the wireless device, the initial interactive message including a first set of pre-assigned instant event keys defining a set of actions;
• means for receiving a response to the initial interactive message, the response generated by selection of a first pre-assigned instant event key from the first set of pre-assigned instant event keys;
• means for generating an alert invitation in response to the selection of the first pre-assigned instant event key, the alert invitation used to provide notification of an opportunity;
• means for sending a request for information to the mobile device in response to the selection of the first pre-assigned instant event key, the information used to generate a profile;
• means for identifying at least one opportunity;
• and
• means for sending the alert invitation to the mobile device identifying the at least one opportunity upon the occurrence of an action in the set of actions.