Application modification based on feed content

A computer-readable medium having instructions, when processed by at least one server computer system, enable the server computer system to perform the operations of:

• streaming a data feed to at least one client computer system, the data feed including a reference to a content item and a reference to application skin content;
• upon detecting a selection of a representation of the data feed, transmitting the application skin content to the client computer system, the application skin content for modification of at least one graphical user interface (GUI) portion initially rendered with application content from at least one application interacting with the client computer system, the at least one GUI portion visually separate from at least one content presentation region of the GUI;
• and
• transmitting the content item to the client computer system upon detecting selection of a representation of the content item, the representation of the content item presented in the content presentation region.

A computerized device comprising:

• a processor;
• a communications interface;
• a display;
• a memory that stores instructions associated with a rendering application executed by the processor;
• and
• an interconnect coupling the processor, the memory unit, the display and the communications interface, enabling the processor in the computerized device to execute an application that renders a graphical user interface (GUI), wherein the application performs the operations of:
• receiving a data feed, the data feed including a reference to a content item and a reference to application skin content;
• displaying a representation of the data feed within the GUI;
• upon receiving a selection of the representation of the data feed:
• (i) requesting the application skin content;
• (ii) receiving the application skin content;
• (iii) modifying at least one portion of the GUI according to the application skin content, the at least one portion of the GUI initially rendered with content provided by the application;
• and
• (iv) displaying a representation of the content item in a content presentation region of the GUI.