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US 2010/0138491 A1Published application
Customizable Content for Distribution in Social Networks
AssigneeYahoo! Inc.
InventorsElizabeth F. Churchill, M. Cameron Jones, Athellina Athsani
Life of this patent
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Abstract
Particular embodiments of the present invention are related to customizing content based on a social context associated with the viewer of the content. The social context may include information regarding the viewer's friends or contacts in a social network, and information regarding the interaction of such friends or contacts with the customizable content.
Claims20
A method comprising:
- delivering content to a first user of an online social network, the content allowing enhancement by the first user;
- receiving one or more enhancements to the content by the first user;
- detecting the presence of a second user on the social network;
- determining a social context of the second user, the social context comprising data associated with the second user with respect to the social network;
- and
- modifying the content based at least on the determined social context of the second user and the one or more enhancements to the content by the first user;
- and
- delivering the modified content to the second user.
5 more elements
An apparatus, comprising:
- one or more processors;
- one or more network interfaces;
- a memory;
- and
- computer-executable instructions carried on a computer readable medium, the instructions readable by the one or more processors, the instructions, when read and executed, for causing the one or more processors to:
- deliver content to a first user of an online social network via the one or more network interfaces, the content allowing enhancement by the first user;
- receive via the one or more network interfaces one or more enhancements to the content by the first user;
- detect via the one or more network interfaces the presence of a second user on the social network;
- determine a social context of the second user, the social context comprising data associated with the second user with respect to the social network;
- and
- modify the content based at least on the determined social context of the second user and the one or more enhancements to the content by the first user;
- and
- deliver the modified content to the second user via the one or more network interfaces.
10 more elements
An article of manufacture comprising:
- a computer readable medium;
- and
- computer-executable instructions carried on the computer readable medium, the instructions readable by a processor, the instructions, when read and executed, for causing the processor to:
- deliver content to a first user of an online social network via the one or more network interfaces, the content allowing enhancement by the first user;
- receive via the one or more network interfaces one or more enhancements to the content by the first user;
- detect via the one or more network interfaces the presence of a second user on the social network;
- determine a social context of the second user, the social context comprising data associated with the second user with respect to the social network;
- and
- modify the content based at least on the determined social context of the second user and the one or more enhancements to the content by the first user;
- and
- deliver the modified content to the second user via the one or more network interfaces.
8 more elements
Dependencies are inferred from the claim text.