System and method for auctioning advertising packages
OwnerNicholas B. Whiteinventor
Life of this patent
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Abstract
A system and method for auctioning multiple advertising units assembled as one or more advertising packages are provided. The method includes the steps of identifying at least one group of potential purchasers of at least one advertising package, notifying one or more potential purchasers about the advertising packages, receiving a bid from a potential purchaser for the advertising packages and indicating one or more winning bids.
Claims26
A method for auctioning multiple advertising units assembled as one or more advertising packages, the method comprising the steps of:
- identifying at least one group of potential purchasers of at least one advertising package;
- notifying one or more potential purchasers about the at least one advertising package;
- receiving a bid from a potential purchaser for the at least one advertising package;
- and
- indicating one or more winning bids of the at least one advertising package.
A method for auctioning multiple advertising units assembled as one or more advertising packages, the method comprising the steps of:
- receiving information describing at least one advertising package from a seller;
- storing the information in a database;
- notifying one or more potential purchasers about the information describing the at least one advertising package;
- receiving a bid from a potential purchaser for the at least one advertising package;
- and
- indicating one or more winning bids of the at least one advertising package.
A system for auctioning multiple advertising units assembled as one or more advertising packages over the internet, the system comprising:
- a database for storing information describing at least one advertising package;
- an electronic notification system for sending notifications to one or more potential purchasers about the information describing the at least one advertising package;
- and
- a bid receiving system for receiving a bid from a potential purchaser for the at least one advertising package,
- wherein the database, the electronic notification system and the bid receiving system are located on one or more computerized devices.
Dependencies are inferred from the claim text.