Provision of location-based advertising
AssigneeMicrosoft Corporation
InventorsAlexander T. Bussmann, Joseph Figueroa, Todd Segal
Life of this patent
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Abstract
The provision of location-based advertising services is disclosed. One disclosed embodiment provides a method of operating a location-based advertising server. The method comprises receiving from each of a plurality of advertising publishers an item of advertising content associated with a bounded area defined in a geographic region, and also receiving from each advertising publisher a bid for payment for distributing the advertising publisher's item of advertising content to devices. The method then comprises receiving from a device a request for advertising content associated with the bounded area, and sending an item of advertising content associated with a highest bid to the device.
Claims20
A method of operating a location-based advertising server, comprising:
- receiving from each advertising publisher of a plurality of advertising publishers an item of advertising content associated with a bounded area defined in a geographic region;
- receiving from each advertising publisher a bid for payment for distributing the advertising publisher's item of advertising content to devices that request advertising content from the advertising server;
- receiving from a device a request for advertising content associated with the bounded area;
- and
- sending an item of advertising content associated with a highest bid to the device.
A computing device, comprising:
- a processor;
- and
- memory comprising instructions stored thereon that are executable by the processor to perform a method of distributing advertising content, the method comprising:
- sending to each advertising publisher of a plurality of advertising publishers a map showing a geographic region divided into a plurality of bounded areas;
- receiving from each advertising publisher a selection of one or more selected bounded areas of the geographic region in which to distribute advertising content provided by the advertising publisher;
- sending each advertising publisher current pricing information for the one or more selected bounded areas selected by that advertising publisher;
- receiving from each advertising publisher a price bid for the one or more selected bounded areas selected by that advertising publisher;
- receiving from a device a request for location-based advertising content associated with a bounded area of interest;
- and
- sending to the device one or more items of advertising content associated with N highest bids for the bounded area of interest, wherein N is zero or a positive integer.
A computer-readable storage medium executable by a computing device to perform a method of distributing advertising content, the method comprising:
- receiving a map from an advertising server, the map showing a geographic region divided into a plurality of bounded areas;
- receiving from a user a selection of one or more bounded areas;
- sending the selection of the one or more bounded areas to the advertising server;
- sending advertising content associated with the one or more bounded areas to the server;
- receiving pricing information from the advertising server;
- and
- sending a price bid to the advertising server.
Dependencies are inferred from the claim text.