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US 2010/0138285 A1Published application
Systems and methods for advertisement serving networks
AssigneeSapient Corporation
InventorsMichael Leonard, Hunter Randall Spence, Graham Engebretsen
Life of this patent
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Abstract
A system and method for distributing media content via networked devices. A system includes at least one networked device configured to receive media content and business rules from a control server. The at least one networked device may be configured to select media content for display based at least in part on the business rules.
Claims26
A system for distributing media content comprising:
- a control server in communication with a data network, the control server including media content and business rules associated with the use of the media content;
- a first advertisement serving device in communication with the data network including:
- a network interface configured to receive the media content and the business rules from the control server via the data network;
- a processor, in communication with the network interface, configured to select a first portion of the media content based at least in part on the business rules received from the control server;
- and
- a display for displaying the first portion of selected media content.
3 more elements
An advertisement serving device comprising:
- a network interface for receiving targeted advertising rules and a set of advertising content from a control server via a communications network;
- a memory configured to store the targeted advertising rules and the set of advertising content;
- a processor configured to select an advertisement from the set of advertising content in the memory based on the targeted advertising rules;
- and
- a display configured to display the selected advertisement.
2 more elements
A distributed system of advertisement serving devices comprising:
- a first advertisement serving device, wherein the first advertisement serving device is configured to:
- store business rules and a plurality of advertisements in a first memory;
- select a first advertisement from the plurality of advertisements based at least in part on the business rules stored on the first memory;
- and
- display the selected advertisement on a display screen of the first advertisement serving device;
- a second advertisement serving device located in a different location from the first advertisement serving device, wherein the second advertisement serving device is configured to:
- store business rules and a plurality of advertisements in a second memory;
- select a second advertisement from the plurality of advertisements based at least in part on the business rules stored on the second memory;
- and
- display the selected advertisement on a display screen of a second advertisement serving device;
- a control server configured to load media content and business rules onto the first memory of the first advertisement serving device and the second memory of the second advertisement serving device via a network.
8 more elements
Dependencies are inferred from the claim text.