Brand sustainability index
OwnerElizabeth Heller Coheninventor
Life of this patent
Estimating the term…
Abstract
A system and method for determining a composite rating for sustainability for a brand are provided. The method comprises selecting sustainability factors applicable to the brand. For each applicable sustainability factor, selecting an activity that is an attribute of the brand and determining a score for each selected activity. The method then calculates a composite rating for the brand based on the score for each selected activity. The method then displays the composite rating for the brand and the score for each selected activity in a graphic format.
Claims29
A method for determining a composite rating for sustainability for a brand comprising:
- selecting a number of sustainability factors that are applicable to the brand;
- selecting an activity that is an attribute of the brand for each applicable sustainability factor;
- determining a score for each selected activity;
- calculating the composite rating based on the scores for the selected activities;
- and
- displaying the composite rating.
A system for determining a composite rating for sustainability for a brand comprising:
- a memory device resident in a computer;
- and
- a processor disposed in communication with the memory device, the processor configured to:
- select a number of sustainability factors that are applicable to the brand;
- select an activity that is an attribute of the brand for each applicable sustainability factor;
- determine a score for each selected activity;
- calculate the composite rating based on the scores for the selected activities;
- and
- display the composite rating.
A computer program product for determining a composite rating for sustainability for a brand comprising a computer readable medium storing:
- program code for selecting a number of sustainability factors that are applicable to the brand;
- program code for selecting an activity that is an attribute of the brand for each applicable sustainability factor;
- program code for determining a score for each selected activity;
- program code for calculating the composite rating based on the scores for the selected activities;
- and
- program code for displaying the composite rating.
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Dependencies are inferred from the claim text.