Mobile scratch off advertising system

A computer program embodied on a computer readable medium, that when executed by a processor, is configured to control a method for displaying advertising content to a mobile user, comprising:

• uploading logon information from a mobile device to a central server, wherein the logon information contains a geographical location identifier;
• downloading a first current electronic scratch off game to the mobile device from the central server, wherein the first current electronic scratch off game corresponds to the geographic location identifier;
• displaying a foreground image to a user of the mobile device;
• receiving a wiping input from the user of the mobile device on a touch screen of the mobile device;
• removing a portion of the foreground image corresponding to the wiping input;
• displaying background image in areas corresponding to the wiping input;
• displaying a win indicator or a loss indicator;
• using the loss indicator to select from the central server a second current electronic scratch off game corresponding to the geographic location identifier;
• using the win indicator at a retail sponsor advertising location to obtain a prize or item of value;
• and
• upgrading the prize or item of value by requiring additional input from the mobile user.

A method for displaying targeted advertising to a user of a mobile device, comprising:

• receiving a logon request from the mobile device in an advertising server, wherein the logon request includes a mobile device ID and geographic location information for the mobile device;
• validating the logon request in the advertising server, and in response to the validating, sending a first geographically-specific scratch off game from the server to the mobile device, wherein the scratch off game includes a unique package ID;
• receiving the first scratch off game and the unique package ID in the mobile device, and validating the first scratch off game by comparing the received unique package ID with a locally stored game package ID;
• upon successful validation of the scratch off game, allowing the user to play the game, comprising:
• displaying a foreground image to the user on a touch screen display of the mobile device;
• receiving a touch screen input on the mobile device and removing the foreground image in an area where the touch screen input was received, thus revealing portions of a background image to illustrate a win indicator or loss indicator;
• using the win indicator at a retail sponsor advertising location to obtain a prize or item of value;
• and
• using the loss indicator to select from the advertising server a second geographically-specific scratch off game, wherein the second scratch off game results in a secondary prize or item of value redeemable at a retail sponsor advertising location.