Method of weight control employing chewing gum

A method of controlling weight management through behavior modification comprising the steps of:

• providing a program designed to modify the eating habits of an individual, the program comprising:
• instructing the individual to substitute, on a daily basis for at least a set period of time, a chewing gum composition for a snack product having a greater caloric content than the chewing gum composition;
• and
• using the chewing gum composition as a behavior modification tool to modify the eating habits of the individual.

A method of controlling behavior modification relating to weight management comprising the steps of:

• identifying weight management behaviors to be modified;
• setting specific behavioral goals relating to weight management;
• modifying determinants of the behavior to be changed utilizing, in part, a chewing gum composition;
• and
• reinforcing the desired behavior utilizing, in part, the chewing gum composition.