Advertising-effectiveness determination method, advertising-effectiveness determination system, and advertising-effectiveness determination program
AssigneeComsquare Co., Ltd.
InventorYasushi UESHIMA
Life of this patent
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Abstract
An advertising-effectiveness determination method includes receiving a call made based on identification information provided to an information-providing medium in association with advertisement information. The call is connected to a call receiver indicated by the identification information. Input information input into a calling equipment of the call receiver and sent from the calling equipment is received. An effectiveness of the advertisement information is determined based on the received input information.
Claims14
An advertising-effectiveness determination method comprising:
- receiving a call made based on identification information provided to an information-providing medium in association with advertisement information;
- connecting said call to a call receiver indicated by the identification information;
- receiving input information input into a calling equipment of the call receiver and sent from the calling equipment;
- and
- determining an effectiveness of said advertisement information based on the received input information.
An advertising-effectiveness determination system comprising:
- a call connection part configured to receive a call made based on identification information provided to an information-providing medium in association with advertisement information and configured to connect said call to a call receiver indicated by the identification information;
- an input-information receiving part configured to receive input information input into a calling equipment by the call receiver and sent from the calling equipment;
- and
- an effectiveness determination part configured to determine an effectiveness of said advertisement information based on the received input information.
An advertising-effectiveness determination program that causes a computer to perform:
- receiving a call made based on identification information provided to an information-providing medium in association with advertisement information;
- connecting said call to a call receiver indicated by the identification information;
- receiving input information input into a calling equipment of the call receiver and sent from the calling equipment;
- and
- determining an effectiveness of said advertisement information based on the received input information.
Dependencies are inferred from the claim text.