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US 2010/0094704 A1Published application
Method and system for displaying internet ad media using etags
AssigneeContextWeb, Inc.
InventorsAnand Subramanian, Dave C. Peterson, Paul L. George
Life of this patent
Estimating the term…
Abstract
Presented are embodiments of a system and method that tracks user actions associated with a displayed advertisement, absent of cookie technology. The system may generate an ETag in response to a user action, such as an ad click, and transmit the ad media to the user. The system may then determine whether other actions performed by the user resulted from the advertisement.
Claims6
A method for tracking user actions, comprising:
- identifying a user action;
- generating an ETag in response to the user action, the ETag being associated with an advertiser;
- transmitting the ETag to the user;
- and receiving the ETag from the user in response to another action by the user.
1 more element
A system comprising:
- a server connected to a distributed computer network for detecting user actions, a means for generating an ETag in response to a user action associated with an advertisement provided to the user;
- and a means for determining that a conversion resulted from the advertisement.
A method for tracking user actions, comprising:
- providing an ad to a user;
- receiving an ad click associated with the ad;
- generating a ETag in response to the ad click;
- transmitting the ETag to the user;
- receiving information in response to a user action, the information indicating that the user performed a conversion associated with an advertiser;
- and determining whether the conversion resulted from the ad.
3 more elements
A method, comprising:
- selecting an ad associated with an advertiser;
- receiving a ETag in response to the selection;
- performing a conversion associated with the advertiser;
- determining whether an identifier associated with the ETag matches an identifier on a web page associated with the conversion;
- and transmitting the ETag when the identifiers match.
2 more elements
Dependencies are inferred from the claim text.