Back to results
US 2010/0076994 A1Published application
Using Mobile Communication Facility Device Data Within a Monetization Platform
OwnerAdam Soroca, Neal J. Karasicinventors
Life of this patent
Estimating the term…
Abstract
In embodiments of the present invention improved capabilities are described for using a monetization platform to receive, analyze, select, aggregate, and deliver data relating to mobile communication facilities' devices characteristics, to store this data in a mobile communication facilities characteristics database, and use this data, in part, to select content that is relevant to a content request received from a publisher, and appropriate for delivery to the mobile communication facility of the user whose behavior prompted the request.
Claims40
A method, comprising:
- storing a plurality of device characteristics that are associated with a plurality of mobile communication facility models in a mobile communication facility device characteristics database;
- receiving a content request from a publisher, wherein the content request originates from a behavior associated with an identified user of a mobile communication facility;
- sending the content request and at least one datum from the mobile communication facility device characteristics database that relates to the mobile communication facility to a content inventory in response to the content request;
- receiving a content from the content inventory, wherein the content relates to the content request, and conforms to a requirement that is associated with the at least one datum sent from the mobile communication facility device characteristics database;
- and
- sending the received content to the publisher.
3 more elements
A method, comprising:
- storing a plurality of device characteristics that are associated with a plurality of mobile communication facility models in a mobile communication facility device characteristics database;
- receiving a content request from a publisher, wherein the content request originates from a mobile communication facility, and wherein the content request is associated with a publisher's exception management rule;
- sending the content request, exception management rule, and at least one datum from the mobile communication facility device characteristics database that relates to the mobile communication facility to a content inventory in response to the content request;
- receiving a content from the content inventory, wherein the content relates to the content request, and conforms to the exception management rule and to a requirement that is associated with the datum sent from the mobile communication facility device characteristics database;
- and
- sending the received content to the publisher.
3 more elements
Dependencies are inferred from the claim text.