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US 2010/0076897 A1Published application
Media investment and inventory management system and method
AssigneeReliance Communications, Inc.
InventorsHarish Malani, Sanjay Behl, Pratap D. Singh, Vamsi Manne, Rameswar Misra, Karunesh Kumar, Upali Dasgupta
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Abstract
A system and method that provides efficient management and analysis of campaigning is described. In one embodiment the method involves receiving inputs from user and maintaining performance of a campaign in a database to be used for further analysis and comparison with actual performance parameters of a campaign for later evaluation and deal making.
Claims18
A method for facilitating media investment and inventory management, the method comprising the steps of:
- initializing a deal of transaction with a required media campaign;
- reviewing the deal;
- presenting the reviewed deal for approval;
- signing the deal on receipt of approval, else, renegotiating the deal and repeating the step of initializing the deal;
- outputting the signed deal to the media;
- and
- terminating the deal.
4 more elements
A media investment and inventory management system comprising:
- a plurality of modules that maintain master data and transaction data for:
- initializing a deal of transaction with a required media campaign;
- reviewing the deal;
- presenting the reviewed deal for approval;
- signing the deal on receipt of approval, else, renegotiating the deal and repeating the step of initializing the deal;
- outputting the signed deal to the media;
- and
- terminating the deal.
5 more elements
Dependencies are inferred from the claim text.