System and method for acquiring and distributing advertisement impressions

7 A system for acquiring and distributing a plurality of advertisement impressions, the system comprising:

• computer readable medium having executable instructions stored thereon;
• a processing device, in response to the executable instructions, operative to:
• determine a number of advertisement impressions requested to a satisfy a plurality of advertisement contracts under management in an electronic advertisement system;
• bid, in an bid exchange, for a plurality of advertisement impressions to win the number of advertisement impressions requested, using a randomized exchange purchasing strategy for the placement of a plurality of bids in the bid exchange, the bidding performed using a decentralized implementation;
• and
• upon acquisition of advertisement impressions from the bid exchange, allocate the advertisement impressions proportionally to each of the plurality of advertisement contracts.

Computer readable media comprising program code that when executed by a programmable processor causes execution of a method for acquiring and distributing a plurality of advertisement impressions, the computer readable media comprising:

• program code for determining a number of advertisement impressions requested to a satisfy a plurality of advertisement contracts under management in an electronic advertisement system;
• program code for bidding, in an bid exchange, for a plurality of advertisement impressions to win the number of advertisement impressions requested, using a randomized exchange purchasing strategy for the placement of a plurality of bids in the bid exchange, the bidding performed using a decentralized implementation;
• and
• program code for, upon acquisition of advertisement impressions from the bid exchange, allocating the advertisement impressions proportionally to each of the plurality of advertisement contracts.