Targeted network content

A computer-readable storage medium comprising code representing instructions to cause a processor to:

• receive a request including information associated with a user;
• send, in response to the request, an advertisement template selected based at least in part on the user characteristic information;
• and
• send a first instruction configured to define a personalized advertisement, the personalized advertisement being defined based at least in part on the advertisement template and information associated with a user friend.

A method, comprising:

• sending a first request, the first request including a user identifier associated with a user of a network;
• receiving, in response to the first request, a plurality of friend identifiers;
• calculating a plurality of relationship strength scores, each relationship strength score from the plurality of relationship strength scores being based at least in part on profile content associated with both a friend identifier from the plurality of friend identifiers and the user identifier;
• selecting a friend identifier from the plurality of friend identifiers based at least in part on the plurality of relationship strength scores;
• and
• defining an advertisement based at least in part on information associated with the friend identifier such that the information associated with the friend identifier is displayed within the advertisement.