Managing Advertising Services for Mobile Devices and Users
AssigneeAT&T Intellectual Property I, L.P.
InventorMichael L. Bishop
Life of this patent
Estimating the term…
Abstract
This description provides tools and techniques for managing advertising services for mobile devices and users. These tools may provide methods that include establishing advertising databases for storing representations of geographic areas. These methods may include receiving bids from advertisers, with these bids referencing keywords and the geographic areas. The advertisers specified in the bids may be associated with the keywords and geographic areas specified in the bids, such that when a user of a mobile communications device activates the keyword within a geographic area, the mobile device received advertising information associated with the advertiser.
Claims20
A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to perform a method comprising:
- establishing an advertising database for storing representations of a plurality of geographic areas;
- receiving bids from a plurality of advertisers, wherein the bids reference at least one keyword and at least one of the geographic areas;
- and
- associating at least one of the advertisers with the keyword and the geographic area, such that when a user of at least one mobile communications device activates the keyword within the geographic area, the device receives advertising information associated with the advertiser.
A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to perform a method comprising:
- establishing a contact list within a mobile communications device, wherein the contact list includes at least one contact and at least one enhanced contact, wherein the enhanced contact contains at least one representation of a keyword;
- receiving an indication that the device has entered a first geographic area;
- receiving a representation of a first advertiser selected to respond to the keyword when the device is within the first geographic area;
- updating the enhanced contact to include the representation of the first advertiser;
- receiving an indication that the device has entered at least a second geographic area;
- receiving a representation of at least a second advertiser selected to respond to the keyword when the device is within the second geographic area;
- and
- updating the enhanced contact to include the representation of the second advertiser.
A computer-readable storage medium having computer-executable instructions stored thereon which, when executed by a computer, cause the computer to perform a method comprising:
- establishing a contact list within a mobile communications device, wherein the contact list includes at least one contact and at least one enhanced contact, wherein the enhanced contact contains at least one representation of a keyword;
- receiving an indication that the keyword has been activated by a user of the device;
- identifying a geographic area in which the device is located when the keyword was activated;
- identifying at least one advertiser selected to respond to the activated keyword when the device is within the geographic area;
- and
- providing advertising information associated with the advertiser to the user in response to the activated keyword.
Dependencies are inferred from the claim text.