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US 2010/0076846 A1Published application
Interest manager
AssigneeYahoo! Inc.
InventorsWendy M. Pfeiffer, Fanyee Lee, Lisa Galindo, Michael W. Bevans, Gayle Curtis, Catherine Needham
Life of this patent
Estimating the term…
Abstract
Embodiments of methods, apparatuses, or systems associated with computer based target advertising based upon information collected about a user are disclosed.
Claims20
A method comprising:
- collecting user information associated with a user;
- enabling said user to interactively modify at least a portion of said user information;
- and
- selecting advertisement content to be directed to a computing platform associated with said user based, at least in part, on said modified user information.
1 more element
An apparatus, comprising:
- an interest manager capable of accepting user feedback regarding collected user interest information and capable of generating advertising content based at least in part upon said collected user interest information and said user feedback.
An article, comprising:
- a storage medium having stored thereon instructions that, if executed by a computing platform, are adapted to direct said computing platform to:
- change collected user information at least partially in response to user feedback;
- and
- generate advertising content based at least in part upon said changed collected user information.
1 more element
Dependencies are inferred from the claim text.